About Laura Quirarte

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So far Laura Quirarte has created 2 blog entries.

Cutting the Cord: Bulk Cable Services

By Laura Quirarte

In just a few short years, we have seen Cable TV become more and more obsolete as people decide to “cut the cord” and move to streaming options, that can be more affordable and personalized. Across all the assets RealtyCom manages we currently see an average of 35% of residents subscribing to a traditional Cable TV product, with the rest choosing streaming or over-the-top content options.

Consequently, RealtyCom has been proactive in speaking with many asset managers and operators who are specifically providing a Bulk (owner paid) Cable service, to help them develop a plan to eliminate or augment that service to Internet so residents continue to feel they are getting a good value from the owner.

While not everyone has decided to remove Cable service immediately, here are some practical things to consider when contemplating this decision:

Community Demographics. Collegiate housing and Urban communities are more comfortable not having a traditional Cable product as most residents are comfortable with only streaming content. Conversely, many Active Adult or Senior communities prefer to keep these services in place, as their residents may still value Cable TV. Before you make changes, consider a resident survey to learn how residents might receive this news […]

By |2021-06-09T15:03:19-06:00June 8th, 2021|

Ancillary Income for the Win

By Laura Quirarte

Ancillary income, or income derived from non-rental sources, is sometimes presented as passive income or even “found money.” Nothing could be further from the truth! Each ancillary income source, whether it takes the form of fees, premiums, or amenities, represents a thoughtful strategy on behalf of the owner or negotiated contract. And, as many know, good negotiating can take a lot of planning and work.

As a Client Account Manager at RealtyCom, I’m focused on access, marketing and service partners providing Television, Phone and Internet products to multifamily housing. While each provider is different in how they choose to partner with owners, RealtyCom clients generally have a revenue-share model that creates ancillary income to the owner on a monthly or quarterly basis. The owner is incentivized by the provider to receive additional revenue, as resident subscriptions are increased via their marketing efforts.

The idea being the more Provider is marketed by the owner, the more subscribers and the more revenue to the Owner. Once an Owner signs an agreement, most providers will assign a local representative to work with the property team in an effort to increase subscriptions (at no cost to the property) by:
● being a resource for residents […]

By |2020-10-07T11:53:03-06:00October 7th, 2020|
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