By Laura Quirarte
In just a few short years, we have seen Cable TV become more and more obsolete as people decide to “cut the cord” and move to streaming options, that can be more affordable and personalized. Across all the assets RealtyCom manages we currently see an average of 35% of residents subscribing to a traditional Cable TV product, with the rest choosing streaming or over-the-top content options.
Consequently, RealtyCom has been proactive in speaking with many asset managers and operators who are specifically providing a Bulk (owner paid) Cable service, to help them develop a plan to eliminate or augment that service to Internet so residents continue to feel they are getting a good value from the owner.
While not everyone has decided to remove Cable service immediately, here are some practical things to consider when contemplating this decision:
Community Demographics. Collegiate housing and Urban communities are more comfortable not having a traditional Cable product as most residents are comfortable with only streaming content. Conversely, many Active Adult or Senior communities prefer to keep these services in place, as their residents may still value Cable TV. Before you make changes, consider a resident survey to learn how residents might receive this news […]