Is Cable TV dying? This is a question we get a lot at RealtyCom Partners, but I wouldn’t call 911 just yet. Its true, linear TV subscription rates have fallen and continue to fall, but we still see significant numbers of apartment residents that subscribe to cable TV.
First some perspective – personally, I am a cord cutter. I disconnected my cable TV package (they didn’t make it easy by the way) earlier this year. I made this decision not because of cost, but because of value. I have limited time for TV, and I found that more and more of my content was streaming, from external sources of content I was subscribing to over and above my cable bill – so this made taking the leap a bit easier. Before that, I was a cable TV subscriber since way back, being a former cable guy from the late 90’s until 2010.
RealtyCom manages revenue share for over 300,000 units, so we have a rather unique view into the telecom buying habits of apartment residents across the US. Over the past four years, we have seen average video subscription rates drop 10 percentage points. When you look deeper, there are many contributing […]