Honestly, this article was intended to be published in March 2020 – then Covid 19 hit and the total landscape changed!  After many months of figuring out best practices, our Telecom Providers and Properties are adapting to new practices and technology, but still having fun!

Most Property Managers and telecom providers agree that property events can be a win-win.  Not only does the property benefit by hosting an activity for the residents, but they offer a resident the convenience of discussing their cable and Internet needs with knowledgeable representatives.

Telecom Providers find great value in hosting property events since it allows them more visibility with their mutual customers, a platform to roll out new services, special offers or discuss their products. It is  also an opportunity to show appreciation to their subscribers and the leasing office for their partnership.  Most importantly, Telecom Providers find that the connection with the leasing office, along with planning and participating in resident functions, can build a more open and enhanced relationship.

The best partnership is formed from an interest by both the Property Manager and Telecom Provider to share in a common goal of helping a resident find the best services and prices available, to increase the […]

By Bob Reiss

In the spirit of Halloween, we’re compiling some tips to prevent you from being spooked, bitten or harmed by your telecom contracts!  Below are some of the most challenging problems our clients face every day as they seek to purchase and operate their assets.

Technological Obsolescence – this might be the scariest issue of all! Do you have DSL service that’s outdated, RG-59 that won’t support all the new features Providers are offering?  Are your residents complaining about available internet speeds? Are there constant service tickets and calls? Does it seem like someone is always in your office and feel they overpay for services you provide? How will you retrofit the building for improved services? Who will pay for new wire, materials and construction?

These are valid questions and issues RealtyCom deals with every day – we understand our client’s main objective is to operate successful properties and there are many competing priorities.  In these situations, there are options available both with franchise operators and tertiary or internet-only providers that may resolve your issues. An individual assessment and plan must be formed to address the specific problem. We utilize our due diligence team, engineering and construction planning teams, as well […]

By Laura Quirarte

Ancillary income, or income derived from non-rental sources, is sometimes presented as passive income or even “found money.” Nothing could be further from the truth! Each ancillary income source, whether it takes the form of fees, premiums, or amenities, represents a thoughtful strategy on behalf of the owner or negotiated contract. And, as many know, good negotiating can take a lot of planning and work.

As a Client Account Manager at RealtyCom, I’m focused on access, marketing and service partners providing Television, Phone and Internet products to multifamily housing. While each provider is different in how they choose to partner with owners, RealtyCom clients generally have a revenue-share model that creates ancillary income to the owner on a monthly or quarterly basis. The owner is incentivized by the provider to receive additional revenue, as resident subscriptions are increased via their marketing efforts.

The idea being the more Provider is marketed by the owner, the more subscribers and the more revenue to the Owner. Once an Owner signs an agreement, most providers will assign a local representative to work with the property team in an effort to increase subscriptions (at no cost to the property) by:
● being a resource for residents […]