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Cox’s Quick Connect Program Q&A

A couple of years ago, Cox and RealtyCom began discussing a program Cox wanted to pilot, called Quick Connect. We had several clients who owned properties within Cox’s test markets in Arizona and Nevada, and quickly spent time researching and discussing potential benefits of this program with our clients.

Two years later, the program successfully expanded to other regions where Cox offers service – and we receive a lot of questions from our clients about implementation, costs and benefits of participating.

How does the Cox Quick Connect Program Work?   The program includes a pre-installed Internet modem within the apartment that is installed during vacancy or turnover. The equipment plugs directly into the wall jack and allows for the new resident to “quickly connect” to the Internet. Cox has made this service an integral part of their Exclusive marketing partnerships and has factored this into renewal rates and our client’s “Preferred Pricing” program.

What are the Resident Benefits?   For the resident, the big benefit is convenience. They don’t have to order or pick up equipment when moving into their new apartment, plus Cox includes one-month free Internet service (150 Mbps) to any new customer. On move-out, residents can leave the equipment in their apartment, […]

By |2019-10-31T09:58:42-06:00October 31st, 2019|

Is Cable TV Dying? Thoughts from a Cord Cutter in the Telecom Biz.

Is Cable TV dying?  This is a question we get a lot at RealtyCom Partners, but I wouldn’t call 911 just yet.  Its true, linear TV subscription rates have fallen and continue to fall, but we still see significant numbers of apartment residents that subscribe to cable TV.

First some perspective – personally, I am a cord cutter.  I disconnected my cable TV package (they didn’t make it easy by the way) earlier this year.  I made this decision not because of cost, but because of value.  I have limited time for TV, and I found that more and more of my content was streaming, from external sources of content I was subscribing to over and above my cable bill – so this made taking the leap a bit easier.  Before that, I was a cable TV subscriber since way back, being a former cable guy from the late 90’s until 2010.

RealtyCom manages revenue share for over 300,000 units, so we have a rather unique view into the telecom buying habits of apartment residents across the US.  Over the past four years, we have seen average video subscription rates drop 10 percentage points.  When you look deeper, there are many contributing […]

By |2024-01-18T11:27:02-07:00October 9th, 2019|

5G Network for MDUs

After years of hype, all four wireless carriers have begun the 5G roll out. The availability of a nationwide 5G network is still a long way out and currently only a handful of metropolitan areas are being tested by the service providers before 5G is fully rolled out. The 5G network will be potentially faster but there are still several unknowns as far as MDUs (multi dwelling units) are concerned.

Some have suggested that once 5G is fully deployed, apartment residents will no longer need a “wired solution” for television, Internet or voice services.  In fact, most of the cellular “experts” agree that a 5G network will be more vulnerable, all things considered, to the same signal penetration issues that affect the 4G LTE service.  This is due to the frequencies allocated for 5G service.  The fastest of these, millimeter-wave, enables the faster speeds promised by 5G.  However, because 5G uses a higher-frequency than 4G LTE, it will be more impacted by construction materials such as concrete and low-emissivity glass. So, for the time being, wired networks into the building (Fiber/Coax and CAT6 to each unit and common area) will continue to be the best solution for video, data and voice […]

By |2019-09-25T09:43:37-06:00September 25th, 2019|
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