To Bulk or Not to Bulk by Annie Manfredi
What will work for your communities?
Property owners have choices to make when working with Service Providers (of Television, Internet and Phone services) on their apartment communities. On a simple level, property owners need to choose from having Service Providers serve their communities on a retail basis or on a bulk basis.
In a retail scenario, your residents can choose to subscribe (or not to subscribe) to one or more Service Providers available at your community.
On the other hand, in a bulk scenario, services are purchased in bulk by the property owner to provide one or more services to all units at the property (regardless of occupancy). Bulk arrangements are where we will focus in this post.
Bulk arrangements are not new, in fact Service Providers have been offering bulk agreements for decades. Initially the arrangements included only Television. Later on Internet was added as an option together with Television or on a standalone basis.
You may find yourself hearing a lot about bulk services from Service Providers. While there are many benefits with bulk services, Service Providers can paint a rosy picture that only speaks to those benefits, including increased/improved amenities, streamlined resident connection process and added revenue (to name just a few). […]