By Cristy Boucher
We do our best not to use telecom jargon in our memos and conversations with our clients and partners, but you’ve probably noticed on occasion we slip up! In an effort to help you become a true telecom “nerd” like we are, we’re sharing 11 definitions of popular acronyms (we just had to throw an extra in for good measure!). Always feel free to interject and ask us for any definitions, we are happy to explain and help educate your teams however we can.
“EMA” – abbreviation for Exclusive Marketing Agreement. Exclusive marketing agreements are often in place when there is no competing Service Provider who wants to provide a proposal for Owner consideration. The Owner is agreeing to market only one Service Provider to residents and promote that Service Provider over the other. Additional Service Providers often serve the property and residents can sign up for their services, but only one is being promoted by the on-site team.
“NEMA” – abbreviation for Non-Exclusive Marketing Agreement. These types of agreements allow co-marketing of two or more Service Providers by the Owner. The terms are usually complementary, and terms are coterminous. The Owner has agreed to market two or more Service […]