About Cristy Boucher

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So far Cristy Boucher has created 5 blog entries.

Covid-19 Multifamily Industry Update

By Cristy Boucher

We understand our clients have a lot on their minds during the COVID-19 pandemic both personally and professionally as we navigate shelter-in-place orders and self-quarantine. We realize the impact this virus has at your communities, rent delinquency and potential mortgage deferments, as well as your leasing operations and on-site coordination/office closures within your teams.

RealtyCom continues to advocate and speak with Service Providers during this uncertain time, educate ourselves on pain points for our clients and remain solution-oriented for any broadband issues.  To that end, these past weeks we’ve participated in every one of the NMHC webinars, spoke with leaders at each of the major telecom companies, participated in an industry roundtable meeting with Owners and peers, and analyzed all our client’s bulk agreements to ensure adequate Internet speeds are being delivered to your residents.  We also support the NMHC in their efforts to maintain housing availability and security via their #ReliefStartsAtHome campaign to ask Congress for further relief for renters and property Owners from COVID-19.

More than ever before broadband availability and connectivity is needed for telecommuters, students, and general entertainment. As a general industry update, in mid-March the FCC chairman Ajit Pai asked Service Providers to opt […]

By |2020-04-21T10:20:12-06:00April 13th, 2020|

Marketing Telecom to Residents – Best Practices

We are often asked by our Clients what marketing efforts they’re obligated to perform as part of signing a new Service and Marketing agreement. Of course, it depends on the type of agreement you have in place but whether it’s a Non-Exclusive Marketing, Exclusive Marketing or Access Agreement, no Service Provider may prohibit another from direct marketing (via mail, phone, email, or other off-site methods). However, there are usually some general obligations of the Owner that are permitted, such as:

  • Door-to-door marketing – usually limited to specific hours or only if authorization is provided by the Owner or on-site staffs
  • Periodic on-site marketing events – may be limited to quarterly events, and typically require pre-approval by property staff
  • Common area marketing displays
  • Tech events – where a technician is available to answer resident’s technical questions
  • Print Marketing – materials supplied by the Service Provider and passed out to residents either in Move-In Packets, countertop, or door hangers
  • Digital marketing – includes online resident portal or website

In new construction, we’re also seeing some Service Providers request stickers to be placed near the media cabinets, or on a designated outlet cover listing the Service Provider’s name. In addition, a Service Provider may […]

By |2020-02-06T12:31:38-07:00February 6th, 2020|

Then & Now

In just this past year, RealtyCom hosted our first all-staff meeting bringing our team from across 6 different states together in one place. We had extensive training to build upon our Executive Team’s skillset, created a Strategic Business Opportunity committee, worked with NMHC to refute potential FCC changes that impact our clients, created new partnerships with vendors who complement our services, and are embarking on even more plans to keep our business thriving into the future.

We’ve been busy!

As I reflect on all the ways we’ve continued to evolve over the years, most notably we’ve grown from a team of 6 to now 29 people.  We all have such diverse telecom and real estate backgrounds, and it’s evident we share the same goals in providing impeccable service for our clients no matter what department we’re in.

Combined, our team has a whopping 382 years of industry experience (an average of 13 years each).  To celebrate that experience and our growth I thought it would be fun to look back on how things have changed:

We truly appreciate our clients, partners and vendors who have been with us since the very beginning, as well as our new […]

By |2020-01-29T08:14:06-07:00December 16th, 2019|