About Cristy Boucher

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So far Cristy Boucher has created 4 blog entries.

Marketing Telecom to Residents – Best Practices

We are often asked by our Clients what marketing efforts they’re obligated to perform as part of signing a new Service and Marketing agreement. Of course, it depends on the type of agreement you have in place but whether it’s a Non-Exclusive Marketing, Exclusive Marketing or Access Agreement, no Service Provider may prohibit another from direct marketing (via mail, phone, email, or other off-site methods). However, there are usually some general obligations of the Owner that are permitted, such as:

  • Door-to-door marketing – usually limited to specific hours or only if authorization is provided by the Owner or on-site staffs
  • Periodic on-site marketing events – may be limited to quarterly events, and typically require pre-approval by property staff
  • Common area marketing displays
  • Tech events – where a technician is available to answer resident’s technical questions
  • Print Marketing – materials supplied by the Service Provider and passed out to residents either in Move-In Packets, countertop, or door hangers
  • Digital marketing – includes online resident portal or website

In new construction, we’re also seeing some Service Providers request stickers to be placed near the media cabinets, or on a designated outlet cover listing the Service Provider’s name. In addition, a Service Provider may […]

By |2020-02-06T12:31:38-07:00February 6th, 2020|

Then & Now

In just this past year, RealtyCom hosted our first all-staff meeting bringing our team from across 6 different states together in one place. We had extensive training to build upon our Executive Team’s skillset, created a Strategic Business Opportunity committee, worked with NMHC to refute potential FCC changes that impact our clients, created new partnerships with vendors who complement our services, and are embarking on even more plans to keep our business thriving into the future.

We’ve been busy!

As I reflect on all the ways we’ve continued to evolve over the years, most notably we’ve grown from a team of 6 to now 29 people.  We all have such diverse telecom and real estate backgrounds, and it’s evident we share the same goals in providing impeccable service for our clients no matter what department we’re in.

Combined, our team has a whopping 382 years of industry experience (an average of 13 years each).  To celebrate that experience and our growth I thought it would be fun to look back on how things have changed:

We truly appreciate our clients, partners and vendors who have been with us since the very beginning, as well as our new […]

By |2020-01-29T08:14:06-07:00December 16th, 2019|

Cox’s Quick Connect Program Q&A

A couple of years ago, Cox and RealtyCom began discussing a program Cox wanted to pilot, called Quick Connect. We had several clients who owned properties within Cox’s test markets in Arizona and Nevada, and quickly spent time researching and discussing potential benefits of this program with our clients.

Two years later, the program successfully expanded to other regions where Cox offers service – and we receive a lot of questions from our clients about implementation, costs and benefits of participating.

How does the Cox Quick Connect Program Work?   The program includes a pre-installed Internet modem within the apartment that is installed during vacancy or turnover. The equipment plugs directly into the wall jack and allows for the new resident to “quickly connect” to the Internet. Cox has made this service an integral part of their Exclusive marketing partnerships and has factored this into renewal rates and our client’s “Preferred Pricing” program.

What are the Resident Benefits?   For the resident, the big benefit is convenience. They don’t have to order or pick up equipment when moving into their new apartment, plus Cox includes one-month free Internet service (150 Mbps) to any new customer. On move-out, residents can leave the equipment in their apartment, […]

By |2019-10-31T09:58:42-06:00October 31st, 2019|